Luxury vinyl flooring is fast becoming the floor of choice for most homeowners. Why? It is an easy-to-clean product that is pet-proof, child-proof, and stain-and-spill-proof. It repels water, spills, and stains easily. It resists scratches, scuffs, and dents and retains its magnificent look.

Want a high-quality floor?

Then luxury vinyl has several benefits for you. The printing and texturing technologies today have yielded a significant advance in the look of vinyl. This vinyl is pressed together with several layers. There is a top coat over the design layer that is three-dimensional in appearance. Some manufacturers also put a protective layer over the top layer to add to the luxury vinyl's durability and prolong its life. Luxury vinyl comes in planks (LVP) or tiles (LVT). Most LVP or LVT is 8 millimeters thick, but you can get a denser composition of 20 millimeters which will prolong its life. It also has a hardcore layer and backing layer that resists dents, scratches, and moisture.


Luxury vinyl plank flooring is, at its core, waterproof. With either a plastic composite wood or composite stone material, it can mimic the material it looks like and be utterly resistant to water. This means that it won't swell, warp, curl, or sustain any damage from the water. The lifetime of the vinyl is not harmed at all.


As said earlier, the pictures of the material are three-dimensional. They are replicas of stone, tile, wood, and ceramics. You can see the incredible detail in them, from swirls, grains, and knots, all on display in brilliant colors. Finally, the floor is micro-beveled and embossed to give it an aged look.

Does this sound like a dream-come-true? Then come by our showroom in Cedar Rapids, IA. RIC Flooring serves Marion, Cedar Rapids, North Liberty, Iowa City, and Waterloo, IA. We would love to show you all the advantages of luxury vinyl plank LVP or luxury vinyl tile LVT flooring. If you have questions, our knowledgeable and friendly staff have answers. We would love to show you what our flooring company can do for you. Come by today!